Full Flower... Full Effect. It’s Science.

By Kristy Gustafson

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There may be plenty of edibles in the cannabis-laden sea, but when it comes to the best, there are only few who pass the test.

For baked goods specifically, it’s important to understand that not all products are made equal. Hash spray or leftover trim? Do yourself a favor and swipe left on those real quick…

Full-flower cannabutter? Now we’re talking.

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If you follow us on social media, you’re probably familiar with the phrase “Cannabutter is better.” Not only have humans been ingesting butter for thousands of years, but when infused with cannabis, the plant naturally binds with the fat (in the butter and in our bodies) resulting in a clean, mind and body high that truly lasts.

Combined with the full flower? That’s when the real magic starts to happen.

So what the hell does “full-flower” even mean??

We’re so glad you asked!

As our founder and boss lady, Julie Berliner, explains it, when you bake an apple pie, you pick the fruit and leave behind the sticks and leaves. Seems pretty self-explanatory, right?

For the same reason, we only use the natural ratio of trim and bud (aka the full flower) in our butter to replicate what actually happens in nature. And, of course, to guarantee the best flavor and effect.

Science calls this “whole plant medicine.” And here’s why...

The cannabis plant is estimated to have over one hundred compounds known as cannabinoids. THC and CBD ring a bell? Thought so… And yes, these just barely scratch the surface.

When you isolate compounds such as these, you’re isolating the synergies.

Translation please…?

As MassRoots explains it, “While many of these chemicals have therapeutic value on their own, the theory of whole plant medicine suggests that these compounds are most medicinal when used in combination with each other. This heightened efficacy is due to a phenomenon known as the ‘entourage effect.’ [This] is what happens when various compounds work in harmony to create synergistic effects on the body.

Just like our own bodies, there’s countless of parts at work for any given motion or action. There’s no ‘i’ in team, and – you guessed it – there’s none in “full-flower cannabutter” either.

Do yourself a favor, and taste the difference today.

Full flower… Full effect. Seriously, it’s science.

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